GENEVIEVE IRENE ISOLA
Senior / Principal Design Program & Creative Operations Leader Driving clarity, craft, and culture across the world's most influential design organizations.
SAN FRANCISCO, BAY AREA, CALIFORNIA
Connecting Products with People in CREATIVE, INNOVATIVE WAYS That Truly Matter.
TABLE OF CONTENTS
Hero / Overview
Design Stats Snapshot
Creative & Brand Experience Programs
Systems & Strategy / Design Operations Leadership
Amazon Ring Work
Referrals & Testimonials
Career Timeline
Contact
Design that moves people is design made for real people.
Built with craft, accessibility, and real-world value in mind.
It meets people where they are, whether it’s a complex fintech workflow or a delightful in-app experience.
My rare fluency lives at that intersection:
Connecting brand, product, and people through craft, insight, and cross-disciplinary collaboration — creating systems that feel human and experiences that endure.
At Meta, I helped scale Design Ops from 50 to 300+ program managers, expanding from a single org into a unified discipline across Facebook, Instagram, WhatsApp, and Messenger. My programs unified how Meta's design org communicated, created, and evolved through massive transformation.
At my core, I'm committed to craft, accessibility, and thriving design orgs. I see design not just as pixels or process, but as a living ecosystem of Product Design, Content Design, UX Research, Design Systems, Brand, Marketing, Engineering, Creative Production, and Employer Brand — all working together to deliver clarity, consistency, and connection at scale.
Good design makes people feel something.
I'm a senior design and creative operations leader who's spent nearly a decade shaping, scaling, and innovating design, creative, org health, growth, and end-to-end product strategy programs that reached over three billion people across Meta alone. My work spans brand, growth, design systems, creator ecosystems, monetization, and org health — connecting the creative and operational sides of design into one strategic discipline.
I came into tech through a non-traditional path — from PR, editorial, and brand storytelling into design program management. Over fifteen years, I've built programs that connect businesses and brands to people in ways that scale and sustain — with intentional innovation, real insights, and human impact.
1
Comprehensive Measurement Plan (The Agency)
Cross-org framework connecting brand metrics, creative performance, and user sentiment.
- Built with UXR and Data Science.
- Quantified creative impact across products and surfaces.
- Standardized how design measures value inside Meta.
2
Portfolio Management Systems
Developed global portfolio tracking for Meta and Amazon design orgs.
- Dual-track (intake + execution) model.
- Jira dashboards and Confluence reporting.
- Increased visibility and alignment for VP-level reviews.
3
AI / GenAI Sprint Frameworks (Meta & Ring)
- Meta: Led Ads & Business GenAI Sprint, producing two funded teams and three test concepts (incl. Virtual Try-On).
- Ring: Built AI Sprint Playbook, standardizing rapid experimentation and feedback loops.
- Established repeatable model for AI-integrated design innovation.
Focus Area & Impact
Design Operations & Creative Systems Strategy
Led and optimized Meta's in-house design operations, focusing on strategic systems and leadership to scale creative and brand experiences across billions of in-product engagements.
Cross-Disciplinary, E2E Design Ecosystems
Partnered across Product Design, Content Design, UXR, Design Systems, Brand, Marketing, Engineering, Recruiting, Creative Production.
AI & Growth
Launched AI-integrated sprint frameworks and GenAI product innovation pilots at Meta & Amazon.
DESIGN STATS SNAPSHOT
Global Reach
Design programs serving people across Facebook, Instagram, WhatsApp, Messenger, and Amazon Ring.
Design Systems Leadership
Co-led Blueprint Design Product Advocacy; produced the 2nd Annual Meta Design Systems Summit (400+ attendees). Achieved adoption across apps.
Culture & Org Health
Built frameworks that raised morale +12 pts, reduced friction, improved velocity 20%.
Initiative Delivery
+4.8 ppt offer uplift • 29 hires • 1M+ livestream views • system adoption • +12 morale
CREATIVE & BRAND EXPERIENCE PROGRAMS
People Behind the Products
A storytelling series celebrating the designers, engineers, and PMs behind Meta's business surfaces — created during a pivotal moment for public trust.
- Reached tens of thousands of viewers internally and externally.
- Humanized Meta's design org brand.
- Partnered with Employer Brand, Design Comms, and The Agency.
The Agency (Facebook Design In-House Studio)
Program lead + creative producer within Meta's in-house multidisciplinary studio translating Blueprint's design system and brand identity into live product experiences.
Campaign Delivery
Delivered campaigns and product creative for Facebook, Instagram, and WhatsApp.
Measurement Framework
Created the Comprehensive Measurement Plan connecting creative output to brand and product sentiment.
Visual Language Unity
Partnered across product marketing and comms to unify Meta's visual language.
ABP Design Brand Experience & Lookbooks
Repositioned Ads & Business Products Design through the ABP Design Brand Experience initiative.
Created ABP Lookbooks, Design Narratives Wiki, and Hiring Manager Workshops.
+4.8
Offer Acceptance Increase
Percentage point increase in offer acceptance
29
Hires in One Year
Successful recruitment outcomes
45%
Drop in Candidate Declines
Significant improvement in candidate experience
Creative Producer Campaigns
As creative producer, oversaw multi-surface campaigns and brand systems across Meta's family of apps.
Shipped launch campaigns for Business Tools, Reels, and Shops.
Developed Meta Design Portfolio showcasing cross-discipline work.
Built comprehensive measurement framework for creative effectiveness.
DESIGN SYSTEMS & STRATEGY
AND
DESIGN OPERATIONS LEADERSHIP
Blueprint Design SYSTEMS Product Advocacy Program
Built async toolkits and training series that equipped 500+ designers to embed Blueprint principles into their work.
80%
System Adoption
Achieved system adoption across Facebook, Instagram, and WhatsApp.
- Reframed design systems as culture, not code.
- Co-led 2nd Annual Meta Design Systems Summit (400+ attendees).
Business Messaging & Conversations Conference
End-to-end Design Ops lead for Meta's flagship global business messaging event.
Livestream Viewers
1M+
Assets Created
1,900+
3
Keynote Strategy
Partnered with Mark Zuckerberg & Sheryl Sandberg on keynote strategy.
4
Industry Standard
Framework became Meta's standard for large-scale launches.
GenAI for Facebook Creatives
Guidelines & Sprint
Led an initiative to build comprehensive AI-assisted creative guidelines and an operational framework for Facebook's diverse design and content strategist teams. This work aimed to harness the power of generative AI to streamline creative production, enhance output quality, and foster innovation within brand-safe parameters, ultimately transforming how creative assets are developed and deployed across the platform.
Safe Use Cases & Ethical AI
Defined explicit, safe, and scalable use cases for GenAI in creative production, focusing on tasks like initial concept generation, variant exploration, and background asset creation. We established clear ethical boundaries and brand safety protocols to ensure AI outputs aligned with Facebook's values and content policies, preventing misinformation or inappropriate content generation.
Cross-Functional Research Partnership
Fostered a deep collaboration with Product Management, AI Research, and Engineering teams. This partnership was crucial for testing nascent GenAI tools and models specifically tailored for Ads & Business Design workflows, providing critical feedback to AI developers and ensuring practical applicability for designers and content strategists.
Agile Sprint Methodology
Implemented an intensive, rapid-prototyping sprint methodology. Over several weeks, cross-functional teams engaged in iterative design, development, and user testing with internal creative teams. This agile approach allowed for quick validation of concepts and continuous refinement of both the guidelines and the integrated AI tools.
Comprehensive Deliverables
Key outcomes included a detailed "GenAI Creative Handbook" outlining best practices, prompt engineering techniques, and ethical considerations. We also delivered a prototype AI-powered creative assistant plugin for existing design software and a series of training modules to onboard creative teams effectively.
Enhanced Creative Workflows
The integration of GenAI significantly improved creative efficiency, reducing the time spent on repetitive tasks by up to 30%. Designers could explore more diverse concepts faster, iterate on campaigns with unprecedented speed, and focus their expertise on high-level strategic and conceptual work, elevating overall creative output.
Broader AI Adoption & Scalability
This foundational work became a blueprint for broader GenAI adoption within Facebook's creative ecosystem. The established guidelines and operational frameworks were shared across various internal creative organizations, influencing the development of standardized AI tooling and fostering a culture of innovation and responsible AI usage at scale.
UX Working Model (AMAZON DESIGN - Ring)
Designed Ring's first unified UX Working Model
linking design, research, content, and brand. Initiative Delivery Initiative delivery in 90 days. Friction Reduction Morale Points
Org Health & Culture Systems (Ring)
Partnered with HR and Design Leadership to build sentiment dashboards and rituals. Bi-weekly Pulse & Priorities reviews for leaders. Scaled clarity and connection across pods.
UX Working Model & AI Sprint Playbooks
Unified design operations across six pods. Introduced AI Sprint frameworks integrated into UX process. Delivered 95% initiatives on time; +12 org morale. Scaled visibility, velocity, and creative excellence company-wide.
design leadership referrals
TRAVIS VOCINO, HEAD OF DESIGN - CREATORS AT META
JEANNINE SCHAFER, CREATIVE DIRECTOR AT META
SNAPSHOT Resume
genevieve irene isola
Lead Design and Creative Program Strategist
Design operations and creative systems leader with over a decade of experience connecting design, research, content, and marketing through clear programs that scale. I've built frameworks that help design teams deliver work faster and smarter 4 balancing innovation in AI and emerging technology with human-centered storytelling. At Amazon Ring and Meta, I've led programs that united product design, content design, UX research, engineering, and brand strategy around a shared creative rhythm. My work lives where systems meet storytelling and where thoughtful design turns complexity into clarity.
EXPERIENCE
AMAZON DESIGN - RING, BLINK, KEY, SIDEWALK CREATIVE & DESIGN
Lead Design Program Manager | May 2025 3 Present
- Created and launched Ring's first UX Working Model, the company's foundational design operations framework now adopted across all design disciplines.
- Designed the company's first AI-driven design initiative, leading the end-to-end sprint that defined how design, UXR, content, and engineering collaborate on intelligent experiences.
- Partnered with product marketing and brand leadership to shape positioning and measurement frameworks for next-generation connected products.
- Built dual-track intake and review systems that streamlined collaboration across design, UXR, content design, and engineering 4 cutting delivery time and design debt while increasing visibility for leadership.
- Developed pod-based rituals and review cadences that created consistency across global teams and improved the quality of design execution.
- Introduced scalable creative documentation standards and cross-discipline dashboards that aligned AI, design, and marketing initiatives in one shared workflow.
META DESIGN - INSTAGRAM, FACEBOOK, MONETIZATION, WHATSAPP, BUSINESS MESSAGING DESIGN
Lead Design Program Manager | 2018 3 2025
- Directed cross-app design programs spanning creators, monetization, business tools, and design systems.
- Built integrated models across UXR, content design, and product design that improved clarity, craft quality, and speed for over 70,000 designers worldwide.
- Produced global brand and design programs reaching millions of users and strengthening the company's creative reputation.
- Partnered with executives and marketing to re-establish design credibility during major rebrand periods, creating measurable impact on hiring and sentiment.
- Led design community and culture programs that unified distributed design teams and improved engagement scores company-wide.
Earlier
Clever Influencer Marketing | Content Marketing Manager | Mode Media | Project Manager | Ruby Press PR | Publicist
Education
University of California, Santa Barbara 3 B.A., Sociology
Focus
Design Operations " AI and Emerging Tech Programs " UX Research Integration " Content
Design Strategy " Cross-Functional Leadership " Creative Infrastructure " Ethical Product
ADDITIONAL REFERRALS & TESTIMONIALS
"Genevieve connects dots others don't even see. She brings creative empathy and operational precision in equal measure — and turns them into systems that actually work."
— Travis Vocino, Head of Product Design, Creators (Meta)
"She brings clarity, culture, and creative rigor to every space she enters. Genevieve builds bridges between design, brand, and product that make everyone around her better."
— Jeannine Schafer, Creative Director, Brand in Product (Meta)
"Genevieve and her team make these events delightful for all attendees — elevating the brand appeal of design at Facebook and recruiting top talent."
— Catherine Aurelio, Design Director, Business Interfaces (Meta)
"A rare blend of empathy and operational excellence — she builds systems that feel human."
— Amazon Design Leadership Peer Review
CAREER TIMELINE
2018 – 2025 | Meta
- ABP Design (Monetization)
- Business Messaging Design
- Facebook Design Systems & Rituals
- Facebook Monetization (Creator & GenAI Ops)
- Facebook Brand-in-Product (The Agency)
- Facebook Creators & Publishers
- Conversations Conference
2025 – Present | Amazon Ring
- Design Org Health & Strategic Programs
- UX Working Model + AI Design Sprint Framework
Earlier Career
PR, MARKETING, CONTENT, Brand & Communications
- Ruby Press • Mode Media • Clever — PR, Editorial, and Influencer Strategy
CONTACT
Let's build clarity that connects brand, product, and people — and makes design feel human again.
linkedin.com/in/genevieveisola